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As family planning programs prioritize reproductive empowerment over reproductive behaviors, we need new, person-centered measures to capture and track progress toward these new goals. One measurement gap is the degree to which individuals find contraceptive use acceptable. East and West Africa are key contexts for exploring contraceptive acceptability—women are pressured to bear children early and often amid high levels of contraceptive-related fear, stigma, and misinformation. Learn What We’re Doing, What We’re Learning, and the Impact of this work here.