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Over the past decade, there has been considerable emphasis on social and behavior change (SBC) in Ethiopia with USAIDfunded investments improving demand for quality health services. Despite this progress, health service utilization in Ethiopia is still relatively low. Assessments show a lack of awareness of available health services, weaknesses in service provision, and poor uptake of health behaviors by providers. Learn What We’re Doing, What We’re Learning, and the Impact of this work here.