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Family planning programs are evolving to prioritize reproductive empowerment over reproductive behaviors. As existing measures cannot fully capture and track progress toward these new goals, we need new, person-centered measures. A gap in current measures is the degree to which individuals find contraceptive use acceptable, an area that may be informed by conceptual underpinnings of vaccine hesitancy. East and West Africa are key contexts for exploring contraceptive acceptability, given pressure to bear children early and often and high levels of contraceptive-related fear, stigma, and misinformation. Learn What We’re Doing, What We’re Learning, and the Impact of this work here.